How Jack Daniel's Single Barrel Select Program Became A Game Changer

Embraced by movie stars, rock icons, and athletes, Jack Daniel's stands as a venerable name in spirits. Despite being the world's best-selling whiskey, its pervasive fame occasionally undermines its standing in an increasingly diverse market with an informed clientele. However, dismissing the most well-known Tennessee whiskey overlooks the enduring quality inherent in Jack Daniel's and the exceptional offerings from its Single Barrel Select program.

Jack Daniel's introduced its first single barrel of Tennessee whiskey in 1997, before the thirst for single barrel whiskeys had gone into overdrive. The true turning point came in 2018 with the release of the Barrel Proof version, which catapulted the Single Barrel Select program to widespread acclaim. Located in Lynchburg, Tennessee, the top-floor barrels in Jack Daniel's tall rickhouses are exclusively chosen for the Single Barrel Select program. This unique selection ensures accelerated maturation, resulting in a higher proof and richer whiskey without the risk of over-aging or bitterness.

In 2016, Jack Daniel's Single Barrel Collection launched its Personal Collection, which democratized the barrel picking process. Buyers can visit the distillery and work with Master Distiller Chris Fletcher or work from samples to purchase a one-of-a-kind whiskey according to their personal taste. In addition to their single barrel, buyers receive premium keepsakes, including a custom barrel head, framed certificate, luxury decanter, and personalized Single Barrel bottle. It's a truly special and personalized journey into the world of Jack Daniel's whiskey.

Taste Select Repeat visited the Jack Daniel’s Distillery in Lynchburg, Tennessee, in 2022. The outcome was the creation of "The Game Changer" Single Barrel Tennessee Whiskey and Single Barrel Rye.

While Jack Daniel’s has diversified its offerings with recent additions like Gentleman Jack, Jack Daniel’s Bonded, and ready-to-drink options like Jack & Coke, Tennessee Honey, and Tennessee Fire, the Single Barrel Select Program stands prominently among the country's best single barrel programs. It exemplifies the brand's commitment to premium whiskey craftsmanship and continues to solidify Jack Daniel’s esteemed position in the world of fine spirits.



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